Danielle Lloyd launched the World Poker Series, in Leicester Square, London, on September 26. Lloyd wore a black evening gown with poker chips sewn on. The cost of the chips was $1 million and that was also the value of the prize money for the winner of the World Poker Series. Thousands of contestants were encouraged to enter because of the prize money. Lloyd is currently engaged to DJ Ironic. Danielle announced her engagement after dating him for the past two months.